Pavel Krikunov: Video Creator Redefining Visual Storytelling

Prepare to be mesmerized by the captivating and dynamic world of video creation, where Pavel Krikunov, a masterful video creator, weaves visual magic like no other. Hailing from Siberia, Pavel’s journey from cinematographer to video creator has been a remarkable exploration of creativity and self-discovery.

“As a cinematographer on film sets, I didn’t feel entirely comfortable and satisfied. I wanted more creative freedom and responsibility, to be more involved in the process of creating video ideas, scripts, and visual styles. I yearned to delve deeper into directing. Additionally, I absolutely love the post-production phase, being in the editing room or working on color grading,” he says. “All of this took me a while to understand where I should go next, but then I found the right solution for myself – video creation. As a video creator, I’m immersed in all stages of video production, and it brings me joy. I enjoy looking at a project from its inception when there’s only an idea in my mind and watching it gradually evolve into a completed work. That’s what I love.”

Pavel’s story begins in Siberia, a land of endless forests, freezing temperatures, and snow, where he spent his early years. At the age of 18, he embarked on a journey that would take him across continents, from Moscow to Istanbul, and finally settling in Paris. Living a nomadic life, Pavel immersed himself in diverse cultures, which fueled his artistic expression and influenced his unique video creation style.

As a video creator, Pavel’s work revolves primarily around fashion short-form videos for social media. He brings his A-game to each project, handling the entire production process with finesse. From concept creation and director’s treatment to assembling shoot crews and scouting locations, Pavel’s creative prowess shines through.

“I love having the freedom to decide the direction and style in which I create my videos. I have the ability to express my creativity and bring my artistic vision to life,” says Pavel. “Being a video creator allows me to be involved in multiple projects simultaneously. These projects span various industries such as fashion, hi-tech, and food. I thoroughly enjoy the opportunity to constantly learn new things and delve into different subjects.”

What sets Pavel apart is his creative freedom and his ability to create gripping videos that resonate with audiences. Dynamic and gritty, Pavel’s style thrives on vibrant colors and unconventional camera angles. He embraces imperfections, seeking to capture the essence of life within the frame.

“As a content creator with my own unique style, I receive a lot of respect and positive feedback from my audience. It is truly gratifying to have an engaged and appreciative audience. I receive pleasant comments on social media, and it’s rewarding to see my viewers creating tutorials based on my videos. Having such an enthusiastic and positive following is a wonderful experience,” he says.

Pavel’s portfolio of successful projects is awe-inspiring. He has collaborated with renowned brands, including FC Dinamo, Apple, Glamour magazine, and Blindusk, among others. His work has garnered immense popularity, with some videos going viral and surpassing millions of views, such as his recent video for British shoe brand LOCI.

For Pavel, being a part of these successful projects is a source of immense pride and fulfillment. He revels in the collaborative spirit, working with talented individuals who share his passion for visual storytelling. The impact of his work on his audience and the appreciation he receives from followers fuels his drive to constantly push creative boundaries.

“Being a part of numerous successful projects throughout my career feels incredibly rewarding and fulfilling. Whether I’m working as a cinematographer or a video creator, the sense of being involved in a project and contributing to its success is truly amazing. The success of these projects opens up new opportunities and allows me to further expand my horizons. It’s a constant reminder of the impact that visual storytelling can have on audiences and the satisfaction of being able to connect with people through my work,” he says.

Looking ahead, Pavel’s future is filled with excitement and ambition. With a “go with the flow” mindset, he aims to expand his presence on Instagram and explore the fashion realm. With numerous projects in the pipeline, Pavel’s trajectory is one of limitless possibilities, and the world eagerly awaits his next visual masterpiece.