5 Reasons Why a Mobile App Is a Good Idea For Your E-commerce Business

Think of your morning routine, what is the first thing you do? Let me guess, you probably look for your mobile phone. Am I right? Probably 50% Yes!

This is not only with you, there approx 61% of people check their phones within 5 minutes after waking up. In fact, according to the Economic Times, 74% of people check their phones about 15 minutes before bedtime. So, who needs a sleeping pill when you can have endless scrolling on your phone!?

All jokes aside, these numbers are a clear indication that mobile phones have become an essential part of our lives. From ordering food to booking a ride, we rely on them for everything. 

In this day and age, having a mobile app for your e-commerce business is a no-brainer.  Trust me, you don’t want to be that one business that’s still promoting through flyers instead of utilizing the power of technology. 

With a mobile app, you’ll be able to connect with your customers on a more personal level and boost sales like there’s no tomorrow. Not convinced? No worries, read on to find out more reasons why a mobile app is a good idea for your eCommerce business.

Reasons To Have an App For Your eCommerce Business

Reason 1. Mobile App Features Help You Engage More Customers

With a mobile app, you can reach out to your customers in a more personal and direct way than through traditional marketing methods like email or social media.

• There are other ways to increase customer engagement through your mobile app. For example, you can use in-app messaging to provide customer support or to answer questions that customers might have about your products or services. 
• You can also use gamification techniques to encourage customers to engage with your app more frequently and to reward them for their loyalty.

• Push notifications are one of the most powerful tools at your disposal when it comes to engaging with your customers through your mobile app. 

According to BuildFire, push notifications to have an engagement rate of 60%, compared to just 20% for email marketing. This means that your customers are much more likely to open and engage with a push notification than they are with an email.

Push notifications can be used to promote special offers, new products, and other events or promotions that your customers might be interested in. They can also be used to remind customers about items they have left in their shopping cart, or to notify them when an item they have been waiting for is back in stock.

Reason 2: With Mobile Apps, You Can Offer a More Personalized User Experience

The presence of an eCommerce mobile app brings personalization to a whole new level. How? 

• Apps can easily track users’ browsing and purchase history, enabling custom recommendations that are as unique for each customer.
• Though a website can do the same, the problem with it is that it requires customers to always stay logged in, which is not always possible. However, a mobile app makes it possible for customers to log in and out at their convenience.
• The stats don’t lie, as a staggering 63% of online shoppers crave a tailored shopping experience. Shockingly, this figure has risen from 57% just within two years. It is indeed a trend pointing upward that you won’t want to miss out on.

Reason 3: Improves Brand Awareness

Marketing is an essential component in enticing potential customers to your business, sustaining them, and expanding brand awareness for your company. Chances are you have already established various marketing strategies, such as content marketing, performance marketing, and social media marketing. 

With an increment in internet traffic from mobile devices, your e-commerce mobile app can help you accumulate more leads through your marketing campaigns. 

Reason 4: Be Available 24/7

Do you fret over the speed of your website or app? Fear not, for the performance of mobile applications is truly impressive compared to that of websites. 

Thus, while they connect to servers just like websites do, there are much less data transmitted between servers and the mobile app. This means that apps retrieve data in a flash, making for a top-notch user experience. 

Not just that, having an eCommerce app will help you establish excellent communication support 24/7 via in-app messaging, live chat, etc. so your customers feel heard and supported every step of the way.

Reason 5:  Boost Customer Loyalty

Building customer loyalty is an absolute necessity for any business, and mobile applications can aid in achieving this objective. 

Utilizing the power of mobile apps, eCommerce businesses can offer loyal customers exclusive discounts, free shipping, and other benefits. This not only promotes additional purchases, but also strengthens brand loyalty and secures dedicated customers.

According to Adobe, 42% of smartphone users feel a significant connection with a brand after making a purchase via a mobile app. Through eCommerce, businesses can tap into this trend with the help of a mobile app development company to their desired eCommerce app and build a loyal customer base by offering rewards programs.

What Are The Must-Have Features of An eCommerce App in 2023?

1. AI Voice Assistant:

As the fame of voice assistants such as Alexa and Siri continues to soar, it’s only a matter of time before eCommerce applications follow suit and adopt AI-based voice assistants. This functionality will empower users to easily execute transactions, issue orders, monitor deliveries, and seek customer service support through the use of their voice.

2. AR and VR Integration:

The concept of virtual try-on has garnered much attention, particularly in the fashion and beauty industries. According to recent data, more than half of respondents, ranging from the silent generation to Generation Z, expressed interest in using augmented reality (AR) to test new makeup and hair colors and try on apparel, shoes, or accessories. 

The potential application of AR and virtual reality (VR) technology in eCommerce is significant – customers can visualize how products appear in their homes or offices before committing to a purchase. The integration of these emerging technologies in mobile apps could redefine the shopping experience entirely.

3. Social Media Integration:

Social media shopping statistics are wildly fascinating, showing that a flabbergasting 30% of customers openly admitted that they would purchase goods straight from social media platforms. 

Plus, a totally mind-blowing 2021 report by Statista predicts that the number of American online shoppers is set to skyrocket to a mind-boggling 108 million by 2025, up from 79 million in 2020. 

Now, that’s no insignificant figure, my friends. It’s a powerful indication of customer support. Social media integration is no longer an optional add-on in eCommerce apps. 

It’s a must-have feature, period. By facilitating social media integration, customers can effortlessly share their purchases and opinions with loved ones, friends, and followers alike, stimulating brand awareness and customer engagement to epic heights. 

4. Chatbots:

In the stunningly complex world of eCommerce apps in the year 2023, it is impossible to overstate the indispensable role played by chatbots. These remarkable tools offer rapid, lightning-fast customer support, expertly addressing queries and concerns in real-time.

It doesn’t matter what the issue is – chatbots can and will swiftly provide a resolution, providing an efficient service the likes of which has never been seen before.

5. Multi-Language and Multi-Currency Support:

In order to effectively cater to a worldwide audience, eCommerce applications must possess the essential capability of multilingual and multicurrency support. Such an attribute allows users to conveniently shop in their desired language and currency, which consequently enhances the shopping experience, making it more accessible and easier to navigate.

Final Words!

After diving into the multitude of benefits that a mobile app can bring to your e-commerce business, it’s glaringly obvious that it can be a total game-changer when it comes to:

• enticing customer engagement
• strengthening brand loyalty,
• driving revenue. 

Moreover, with eCommerce app development company help, you can create a reliable, secure, and smooth-functioning eCommerce app that allows your clients to enjoy a seamless shopping experience. Besides,  you can solidify your brand identity, and cultivate a fiercely devoted customer base with an eCommerce mobile app.